A promotional video is a business video with the intent to promote your products and services and prospects. Any video you create is, in some sense attempting to sell your brand to the target audience. However, that doesn't mean it's a distinct sales pitch. An immeasurable promo video seeks to bring the conversation to a more personal level without making the sales aspect.
Below is the list of few statistical data on Video Promotion.
1. Videos are projected to claim more than 80% of all web traffic by 2019.
2. Brands who used Video Promotion grew revenue 49% faster than brands who didn't.
3. Social Videos generate 1200% more shares than images and text combined.
4. Slightly mentioning the word 'Video' in the e-mail subject line gives a 19% increase in open rate and a 65% boost in CTR.
5. Four times as many customers would prefer to watch a product video than a read product description.
6. The average user spends 88% more time on a website with video.
7. 97% of marketers claim the video help customers understand products.
Video can make you some serious money; adding a product video on your landing page can increase conversions by 80%.
Videos can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product afterward bought.
To get you more excited, 83% of businesses say that video provides a good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are continually improving and becoming more affordable. And even your smartphone can make pretty decent videos already.
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating a long-term relationship. Stop selling and let the people come to you by providing them interesting and useful information. Promotional videos can encourage confidence, as well. Some consumers are still suspicious about buying products and services on the internet because they fear fraud and cheating. But compelling marketing videos present your products in a conversational form. That creates a sense of individual approach, which is why 57% of consumers say that videos gave them more confidence to purchase online.
Videos allow you to increase the time spent by visitors on your site. Thus, more prolonged exposure builds trust and signals search engines that your site has good content. Moovly gives us huge statistics: you're 53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns Youtube, there has been a significant increase in how much videos affect your search engine rank. Make sure to optimize your videos on Youtube for SEO. Write engaging titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2016, mobile video views have gained more than 233%. Youtube reports that mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your videos audience keeps getting bigger and bigger. The growth of mobile video means, brands needs to be sensible to the personal experience people have on their smartphone. For example, please give them a better choice in the video content they consume.
Are you launching a new product or a service? Create a video to show how it works, 98% of users say they've watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was compelling.
busy to have time to read long descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the essential driving effectiveness of using video in your content marketing. Video marketing can capture a broad audience, and it works on many levels — even the laziest ones. Make sure you target not only the eye but also to the ears of the potential client. Your competitive advantage gets double power!
Social networks also encourage video content with their new features. Facebook has launched 360 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories. Twitter has periscope. And Youtube is the second most popular social network in the world. However, in the social media context, video marketers must remember that people share emotions, not facts. 76% of users say they would share a branded video with their friends if it were entertaining. So create fun entertaining videos to encourage social shares. Emotions are not accurately ROI, but social shares can increase traffic to your site, and you can take it from there.