PPC stands for Pay Per Click. It is an internet marketing model where the advertisers use the publishers’ website to market their products or services through ads. The publisher gets paid by particular advertisers when a user clicks on their ads. PPC advertising is a highly controllable, cost-effective way to earn a spot at the top of Google and Bing search results as well as on websites and digital platforms where your target audience spends the most time.
But, to get a high return you need a PPC company that’s experienced, makes data-driven decisions, continually optimizes your campaigns, and looks at your entire funnel to help turn visits into sales.
You may know the majority of the population (97 percent, to be exact) goes online to find local products and services. What you may not know is that 75 percent of people say paid ads make it easier to find the online information they’re looking for, and 63 percent of online searchers say they click on paid ads. If there’s ever been a time to invest in pay per click services, that time is now.
The average social media user spends two hours on social media sites each day. However, thanks to most social media platforms, algorithms, it’s nearly impossible for business to be noticed- unless you put money behind it.
Google Ads (formerly Google AdWords) is Google’s proprietary ads platform. With an unprecedented reach, businesses make an average of $2 in income for every $1 they spend in Ads.
Google Local Services ads are meant for local businesses in specific industries.
As a Bing Partner, you can be sure to get the most return for your ad spends.
YouTue is arguably the second most popular search engine, and the evolving consumer preference for video isn’t a trend. Consumers are 27 times more likely to click through online video ads than standard banners, and companies that use video ads in their marketing grow revenue 49 percent faster year-over-year than those which don’t.
Display ads, run through the Google Display Network, show your ads to consumers while they’re browsing other websites. You’ve likely seen display advertisements on popular news sites, weather sites, and even on smaller blogs, you follow.
If you’re looking to sell more products, grow your business, and get more people to know your brand, a shopping campaign can help.
Customers who see retargeted ads are 70 percent more likely to convert on your website.
(a) Completing a market analysis of your service areas and industry.
(b) Finding local competitors currently investing in PPC with higher ad positioning.
(c) Analyzing search terms, monthly search volumes, and more in your market.
(d) Creating and setting revenue and cost per lead goals.
(a) Researching keywords to find what and how your customers are searching for your services
(b) Creating an ad copy and creatives for high-performing ads
(c) Split-testing ad copy and creatives
(d) Conducting competitor research on ad copy and creatives
(a) Tracking average ad positions by campaign
(b) Tracking click-through-rate
(c) Tracking and optimizing cost-per-click
(d) Tracking leads, calls, and sales
(e) Attributing revenue to each paid campaign
(a) Managing bids for each campaign
(b) Monitoring keyword search queries and adjusting bidding
(c) Monitoring the average position, click through rate, and cost per click
(d) And more optimizations for campaign improvement.
(a) Paid ads that target consumers based on their queries in search engines
(b) PPC ad specific landing page optimizations
(c) Co-ordinated paid search and SEO campaigns
(d) Display advertisement campaigns
(e) Retargeted ads and remarketing campaigns
(a) Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more
(b) YouTube advertising
(c) Google ads campaign management
(d) Google local services ads management
(e) Bing ads campaign management
WSNE allows you to reap the benefit of digital marketing through proper AdWords management so that you reach your business goals fast. To manage a business online, you need targeted traffic on your website and PPC helps you get it in a short time which can lead to more sales. As a professional Google AdWords advertising, WSNE set up an exclusive campaign for you by carefully studying your competitors to use it for your own benefit. If you want your business to have profitable digital marketing, avail PPC from us who have extensive experience in running successful campaigns online. Let us help you in expanding your business online. Contact us now!