Melchimp also has great plans for small businesses and medium-sized enterprises. In addition, it is capable of handling large amounts of email, making it a good choice for large organizations.
Mailchimp Review: Key Features
MailChimp has many features for successful email campaigns. For this reason, it can be overwhelming to know where to start. This is especially true when you are just starting.
We decided to categorize features into four important processes in email marketing. This will give you a better understanding of what Mailchimp can do for your online business.
Major email marketing processes include:
• Email campaign creation
Mailchimp Review: Email Campaign Creation
Mailchimp makes it easy to create campaigns that resonate with your customers. Once your list and signup form is set up, you can start creating an email campaign.
Mailchimp has four types of campaigns to choose from. they include:
• Regular campaign
This is an HTML email with formatting options.
• Plain text campaign
These are simple emails with only testing and no formatting options
• RSS Campaign
This allows you to share blog updates from RSS feeds using Mailchimp.
• A / B test campaign
This enables you to try to send different subject lines and bars. Mailchimp offers three types of email.
In addition, Mailchimp has a variety of pre-built themes and customizable layouts. It helps you come up with great designs to showcase products, customer follow-ups and news sharing.
When you are ready to send a hit, Mailchimp has different options available. You can choose to send it immediately or choose a specific day and time. With a paid account, you get three more options. It is amazing here.
• Send time optimization
You determine the best time based on the activity history of the customers.
• Time warp
Delivers campaigns based on your client's specific time zone.
• Batch delivery
You send campaigns in time-bound batches to control website traffic and server strains.
Toolchim offers at this level are as follows.
Mailchimp is a drag and drop email designer that makes it easy to switch content and layout. It also comes with a built-in photo editor to resize images.
Likewise, it has prebuilt templates for all types of messages. You also get to see all your updates in real time. If you want the message to go to all customers or just a small segment, Mailchimp lets you decide.
In addition to sending emails, Mailchimp lets you add landing pages to your campaigns.
This enables you to develop your email list by promoting a special offer. You can use the landing page to highlight products, announce a presslay, and organize a contest.
Mailchimp offers various signup form options to meet the needs of your business. These signup forms include Embedded, Facebook, Subscriber Pop-up and Mailchimp subscription forms.
You can create Facebook, Instagram and Google remarketing ads with Mailchimp. This not only helps you develop your audience but also sells more goods. It tracks revenue from thee advertisements, products sold, and customers you acquired.
Mailchimp Review: Integration
Mailchimp boasts over 700 integrations to boost its performance. It integrates with several ecommerce solutions: Shopify, BigCommerce, WooCommerce, 3dCart, Magento, Volusion. On top of that, it integrates with other applications and tools. Some of the most recommended integrations include: 40Nuggets, Accelo, Batchbox, LeadDyn, Leadpages, HootSuite, Olark, ShipStation, SurveyMonkey, Unbounce, deny, Typeform.
On the automation step, Mailchimp helps you build your brand, sell more goods and increase customer loyalty. So how does Mailchimp do this?
Build your brand
Mailchimp gives you a warm welcome to new customers and introduces your brand.
You can also reach people on their special days like birthdays for personal connections.
In addition, you can make your blog accessible to readers through the RSS-to-email feature.
Promoting customer loyalty
Mailchimp increases your customer retention efforts through product follow-up to keep the conversation going. It entices customers to come back and check out what's new.
In addition, it helps you reward your favorite customers with special offers and promo codes. This gesture encourages referrals to your store. You can also thank new customers for purchasing their products. This can be through discounts or product recommendations.
Mailchimp provides a solution for abandoned carriages using personalized product recommendations. It also gives buyers an abandoned cart printed postcard to nudge them to finish the checkout process.
In addition, Mailchimp has product retrieving emails that remind shoppers of your great stuff. It invites them back to shop.
Whether you are a startup or a well-established company, Mailchimp is a valuable addition to your marketing. It is full of amazing features that ensure effective email marketing.