BPO Volume Hiring for Healthcare Process – Pan-India
Leading Healthcare BPO (Confidential)
The Challenge
A top-5 healthcare BPO needed to ramp up 200 customer support executives across Delhi, Mumbai, and Bangalore within 45 days to service a new US healthcare insurance client. The roles required candidates with strong English communication, basic medical terminology knowledge, and willingness to work US night shifts. Previous volume hiring attempts through job portals had yielded only a 12% show-up rate and 35% early attrition.
Our Solution
WSNE deployed a volume hiring engine combining AI-powered resume screening, WhatsApp-based candidate engagement, and regional walk-in drives. We partnered with 15 local training institutes and BPO academies for a warm pipeline. Our process included: automated screening → WhatsApp video interview → medical terminology assessment → group discussion → offer-in-hand within 72 hours. We also implemented a 7-day pre-joining engagement program (WhatsApp groups, buddy assignment, virtual office tours) to reduce drop-offs.
Results & Impact
- 200 of 200 positions filled in 38 days across 3 cities.
- Show-up rate improved from 12% to 68% through WhatsApp engagement.
- 30-day attrition reduced from 35% to 11%.
- Cost-per-hire reduced by 40% vs.
- the client's previous vendor.
- Client renewed contract for an additional 150 hires in Q2.
"The volume and speed WSNE delivered was remarkable, but what truly impressed us was the quality retention. Their pre-joining engagement program was a game-changer for our attrition numbers."
— Leading Healthcare BPO (Confidential)
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